Customer Friendly Website

A sometimes overlooked aspect of local business marketing is the creation of a business website. Ideally you spend a certain amount of time establishing yourself online with local business listings and local business directories. Often these listings will provide contact information as well as a link to your website. Because there is a chance for customers to portal to your site, you need to ensure that you are making a solid first impression with them. 

Is your website customer-friendly?

You should be creating a website with usability in mind. In some cases it depends on your product as to exactly how you create the layout. But there are some universal factors that should be considered by every business.

What do I want people to do on my website? Are they shopping, requesting an appointment, obtaining background information, or just getting prices for services?

Can customers quickly find out how to contact me? You do not want to have your contact information hidden or hard to locate.

Are the pages easy to navigate? When you design a page, you know where information is. But have you tested it with different people to see how easy they can find what they need?

Did you use too much information? A lot of people overdo it a bit with excess information on each page and lots of pictures. People prefer not to scroll and too much material also means slow page loading times.

Does your page(s) download quickly? Not everyone has the same internet speed and ideally you want a page to load quickly even on the slowest connection. That means sometimes less flash and bang.

Have you compared your site on different browsers? Most people use Internet Explorer. But many people also use Safari, Google Chrome, or Mozilla Firefox. Pages can look different so it pays to review your site and make sure it works well no matter what the platform used is.

Importance of Websites in Local Business Marketing

The easiest tip to remember for a customer friendly site is if you were browsing the page, would you stay? Online local business marketing has a lot of connected parts and a good webpage is a key component. After a customer has done an online search and been directed to your site from places like local business listings like Elapages.com, Google Places, or even local business directories, you need them to stay on your page. You don’t want users to have to click more than two or three times to find what they need. Also you want your customers to have a good experience while on your site. For many this will be the first impression of you and your business. Even though it is not face-to-face, you don’t get a second chance to make a first impression. 

Elapages.com is a business listing, providing the powerful scope for your business to push up by making your websites visible in the eyes of search engine and for fast ranking.

List your business and improve your rankings. Get high quality backlinks and improve your search engine rankings by listing your site in the Elapages Directory. Turn active local searchers into leads or customers by just being there when they are looking for you!
Learn more visit http://elapages.jimdo.com/